Canada’s economic landscape is shifting in ways that are rewriting the conditions under which brands grow, consumers choose, and marketing investments get justified. In this keynote, Deloitte’s Chief Economist Dawn Desjardins offers a clear, grounded view of the economic forces defining the current moment, and what they signal about where the country is headed next.
Drawing on her deep experience analyzing complex economic and policy issues, Dawn will examine the structural changes influencing consumer behaviour and business confidence today, from uneven consumer sentiment to evolving labour and productivity dynamics, and the widening divide between AI accelerating sectors and those still absorbing disruption.
She will also address the growing pressure on leaders to anchor investment decisions in economic reality at the executive table, and how a stronger macroeconomic lens can support more confident, defensible choices.
Attendees will leave with a clearer picture of the forces shaping Canadian consumers and markets, and the economic signals that will matter most in the months ahead.
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