Steve Mossop is Executive Vice President of Western Canada at Leger where he leads a team of 50 researchers. With 40 years in the marketing research industry, Steve has conducted hundreds of thousands of surveys and publicly released more than 1,500 opinion polls on consumer, social, economic and political trends and has correctly predicted the outcome of 30+ elections. An accomplished public speaker and known media personality, Steve is known for his engaging, story-driven presentation style delivering fact-based insights tailored to executive and research audiences across North America.