Kathy Cheng founded Nexxt Intelligence with 20+ years of global market research experience, and a conviction that quantitative research could be improved by adding a qualitative dimension to become more engaging, enabling and exploratory. This belief led to the creation of inca, Nexxt Intelligence’s conversational surveys that deliver robust KPIs, higher quality data, and deeper human insights through a qual-like experience. Kathy had worked with Nielsen in Shanghai, and with Ipsos and Environics in Canada. Kathy is a frequent presenter at ESOMAR, CRIC, Quirk’s, IIEX, CRC, and served as a panelist on the CEO Forum at the 2024 ESOMAR Congress.