Brenden Sommerhalder is President of MQO Research, a full-service market and opinion research, polling, evaluation, and applied A.I. firm based in Atlantic Canada and serving clients across North America. He leads MQO’s modernization and digital transformation, with a focus on method fit, quality assurance, and making insights usable for senior decision-makers. Brenden also founded and leads the MQO A.I. Hub platform, advancing a “researcher-in-the-loop” approach to AI adoption with governance and validation at the core. He has appeared with CRIC multiple times, including speaking at CRIC events in 2023, 2024, and 2025, and serving on CRIC’s national AI Task Force.