Linda Di Luzio, Ph.D., LL.B., CAIP, FCRIC Director, Brand Management & Market Insights, Bell. As a leader operating at the intersection of data and brand storytelling, Linda brings a 360-degree perspective to building brands. For over 25 years, her expertise has been turning complex research into clear strategy, a skill she now applies in a unique dual capacity. In her concurrent roles as Director of Market Insights and Brand at Bell, she guides one team to unearth the critical customer insights and the other to transform them into Canada's most resonant campaigns, including Bell Let's Talk.