Stacy Amarelo is Senior Group Manager, North American Brand Insights at TD Bank, where she leads enterprise brand health, sponsorship and citizenship measurement, creative and campaign insights, and horizontal marketing strategy across the U.S. and Canada. With more than 18 years of experience in brand strategy, marketing effectiveness, and consumer intelligence, she is known for helping organizations translate complex data into clear, business-driving decisions. Stacy specializes in building modern, insight-led measurement ecosystems that connect brand equity, marketing performance, and customer experience. Her expertise spans MMM, brand tracking, creative evaluation, and AI-enabled insights transformation, with a strong focus on linking marketing.