Cheryl leads the Customer Experience Insights team at Rogers but started her career in advertising, supporting retail and CPG brands. Her journey has taken her from MarCom to Marketing Strategy to Consumer Segmentation and Insights positions. Cheryl’s diverse roles have been united by a common thread: an unwavering commitment to customer centricity. Cheryl’s passion lies in championing the voice-of-the-customer, utilizing a holistic view of data and insights, to identify gaps and opportunities that deliver business results.