Llisa Morrow is Vice President, Central Canada Public Affairs at Leger. Based in Manitoba, she has been with Leger since 2019 and brings more than 25 years of experience in research, marketing strategy, client service, and consulting. A highly experienced qualitative specialist, Llisa has spent more than 20 years designing and leading research that helps clients better understand attitudes, behaviours, and decision-making across complex issues and audiences.
Known for her thoughtful, efficient, and engaging moderating style, Llisa has extensive experience leading focus groups, interviews, and stakeholder discussions in both virtual and in-person settings. Her work spans a range of sectors, including broadcasting, agriculture, non-profit organizations, mental health and substance use, and cannabis, and includes engaging diverse audiences such as youth, parents, teachers, and Indigenous communities. Clients value her ability to create space for meaningful dialogue and translate qualitative insight into clear, practical recommendations