Deljeet is an insights professional with a wealth of research experience with a passion for being the voice of the consumer. He has experience leading MMM, Brand Health Tracking, Innovation strategy planning, consumer/shopper segmentations, shopper journeys and other ad hoc research based on the needs of the brands he supports.
Currently at Irving Consumer Products he supports the Royale paper & diaper businesses along with private label partnerships in Canada and the US. Previously he has held roles in consumer insights with PepsiCo Foods leading MMM and supporting some of the largest brands in the snacking space for their insights needs, client services at NielsenIQ and category management at Loblaw Inc.