Patricia King is EVP, Global Client Partner at Dig Insights, where she leads strategic relationships with global brands, helping organizations translate insight into growth. Known for building deep, executive-level partnerships, Patricia works at the intersection of commercial strategy, innovation, and customer understanding, advising clients on how to elevate the role of insights within their businesses.
With a career spanning client leadership and insights consulting, she brings a practical, outcomes-focused perspective on how research teams can drive influence, strengthen decision-making, and create competitive advantage. Patricia is particularly passionate about fostering stronger connections between insights leaders, helping organizations learn from one another while pushing the industry forward.
After almost 20 years in qualitative research, Patricia brings a seasoned moderator’s lens to the conversation, with a knack for drawing out honest perspectives, navigating nuance, and creating space for meaningful dialogue. She will guide the discussion toward the real tensions, trade-offs, and opportunities that come with collaborating in a competitive, highly regulated industry.