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Program

June 15, 2026

Pre-Conference Workshops

8:00 AM - 8:30 AM
Breakfast
8:30 AM - 12:15 PM

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Intro to Market Research Semiotics: Going Deep Into Qual

Including:

Clipper Room
12:15 PM - 1:00 PM
Lunch

Pre-Conference Workshops

1:00 PM - 4:45 PM

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Harnessing AI with Confidence: Practical Skills for Research Professionals

Including:

  • Speaker: Cody Dodd - AI Research and Strategy Architect Advisor Educator, ResearchAI
Clipper Room

Conference Reception

June 16, 2026

8:00 AM - 8:45 AM
Breakfast

Morning Sessions

8:45 AM - 9:00 AM
Conference Opening
Main Ball Room
9:00 AM

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9:25 AM

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From Blind Spots to Billions: Cracking Canada’s iGaming Economy:

Speakers:

  • Steve Mossop - Executive Vice President, Leger
  • Andrea Hondas - Senior Specialist, Research and Insights - iGaming, British Columbia Lottery Corporation
9:50 AM

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Stop Selling, Start Storytelling. The Power of Storytelling in Creative Effectiveness

Speakers:

  • Ted Doering - SVP, Service Line Lead, Creative Excellence Canada, Ipsos
10:15 AM - 10:45 AM
Networking Break
Exhibitor Hall
10:45 AM

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Adapting to Disruption: A Client Dialogue

Speakers:

11:30 AM

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Speed Isn’t the Enemy of Depth: How Pizza Hut Turned Instant Data into Confident Decisions

Speakers:

12:15 PM - 1:15 PM
Lunch
Exhibit Hall

Afternoon Sessions

1:05 PM

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Building Global Brands from Canada

Speakers:

  • Moderator: Carla Flamer - Chief Client Officer, Ipsos
  • Speaker: Courtney Lawrence - Senior Director of Strategic Insights & Foresight and Head of the Insights Centre of Excellence, lululemon
  • Speaker: Paula Allen - Global Leader and VP, Research, Insights and Strategic Communications, TELUS Health
  • Speaker: Chris Hewitt - Head, Global Brand, Digital Marketing and Marketing Technology, Sunlife
1:50 PM

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Beyond the Checkbox: How AI-Facilitated Conversational Surveys Unlock Authentic Brand Purpose

Speakers:

2:15 PM

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2:45 PM - 3:15 PM
Networking Break
3:10 PM

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Why Research Frustrates Creatives - And How to Fix It

Including:

  • Speaker: Vlad Plouts - Strategy Director, Diamond Marketing Group
  • Speaker: Ian Westworth - SVP, Head of Planning & Effectiveness, Grey Canada
  • Moderator: Llisa Morrow - Vice President, Central Canada Public Affairs, Leger
  • Speaker: Amy Badun - Head of Strategy, GUT Toronto
3:45 PM

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The Challenge of Herding Cats. Lessons learned in gaining traction of insights in a large, matrixed organization

Speakers:

  • Speaker: Cheryl Mitchell - Customer Experience Insights Lead, Rogers Communications Canada

Conference Reception

June 17, 2026

8:00 AM - 8:45 AM
Breakfast

Morning Sessions

8:45 AM - 9:00 AM
Welcome and Introductions
8:55 AM

Sponsored by: Esomar

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9:20 AM

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The Workslop Crisis: Why 'Instant' AI Insights Are Costing More Than You Think—And What to Do About It

Speakers:

  • Guy Gordon - Co-founder, ResearchAI
  • Cody Dodd - AI Research and Strategy Architect Advisor Educator, ResearchAI
9:45 AM

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A Search, Social & AI Driven Approach to Mapping the Future of Flavours Innovation

Speakers:

  • Cameron Baskey - VP/Principal, NA Digital Insights and Analytics, Kantar
  • Vito Francone - Head of Consumer Insights (Director) Europe and Pacific Developing Markets, Kraft Heinz
10:10 AM - 10:35 AM
Networking Break
10:35 AM

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How Banks Are Sharing Information for the Benefits of Insights

Including:

  • Speaker: Julia Cipollone - Vice President, Client Experience, Scotia Bank
  • Speaker: Andrew Hui - AVP, Enterprise Consumer and Customer Journey Insights, TD Bank
  • Speaker: Erin Cohen - Senior Director of Consumer Insights & Intelligence, CIBC
11:20 AM

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Betting on Insight: How OLG Used Conversational Research to Deliver Strategic Depth in an Emerging Category

Speakers:

  • Varun Jog - Research Director, Reach3 Insights
  • Cesar Zea - Senior Manager, Customer Intelligence and Insights, OLG
11:45 AM

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12:10 PM - 1:10 PM

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Lunch
Exhibit Hall

Afternoon Sessions

1:10 PM

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From Impressions to Impact: AI-Enabled Sponsorship ROI

Speakers:

1:45 PM

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2:05 PM

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2:30 PM - 2:45 PM

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Networking Break
2:55 PM

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3:25 PM

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Accessibility in Research
4:00 PM - 4:30 PM
Closing Ceremony Including Contest Winners

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