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Program

Workshops
Mon June 15
Day 1
Tue June 16
Day 2
Wed June 17

June 15, 2026

Pre-Conference Workshops

8:00 AM - 8:30 AM
Breakfast
8:30 AM - 12:15 PM
Intro to Market Research Semiotics: Going Deep Into Qual

Including:

Clipper Room
12:15 PM - 1:00 PM
Lunch

Pre-Conference Workshops

1:00 PM - 4:45 PM
Harnessing AI with Confidence: Practical Skills for Research Professionals

Including:

  • Speaker: Cody Dodd - AI Research and Strategy Architect Advisor Educator, ResearchAI
Clipper Room

Conference Reception

June 16, 2026

8:00 AM - 8:45 AM
Breakfast

Sponsored by: Kantar

Kantar Logo
Grand Foyer Exhibit Hall

Morning Sessions

8:45 AM - 9:00 AM
Conference Opening
Concert Hall
9:00 AM
9:25 AM
From Blind Spots to Billions: Cracking Canada’s iGaming Economy:

Speakers:

  • Steve Mossop - Executive Vice President, Leger
  • Andrea Hondas - Senior Specialist, Research and Insights - iGaming, British Columbia Lottery Corporation
9:50 AM
Stop Selling, Start Storytelling. The Power of Storytelling in Creative Effectiveness

Speakers:

  • Speaker: Ted Doering - SVP, Service Line Lead, Creative Excellence Canada, Ipsos
10:15 AM - 10:45 AM
Networking Break

Sponsored by: LBC IT Solutions Inc.  and  Ipsos

LBC IT Solutions Inc. Logo Ipsos Logo
Grand Foyer Exhibit Hall
10:45 AM
Adapting to Disruption: A Client Dialogue

Speakers:

11:30 AM
Speed Isn’t the Enemy of Depth: How Pizza Hut Turned Instant Data into Confident Decisions

Speakers:

  • Speaker: Rohit Sharma - Sr. Marketing Manager, Pizza Hut Canada
  • Speaker: Kevin Hare - Executive Vice President, Dig Insights
12:00 PM - 1:00 PM
Lunch

Sponsored by: Leger

Leger Logo
Grand Foyer Exhibit Hall

Afternoon Sessions

1:05 PM
Building Global Brands from Canada

Speakers:

  • Moderator: Carla Flamer - Chief Client Officer, Ipsos
  • Speaker: Courtney Lawrence - Senior Director of Strategic Insights & Foresight and Head of the Insights Centre of Excellence, lululemon
  • Speaker: Paula Allen - Global Leader and VP, Research, Insights and Strategic Communications, TELUS Health
  • Speaker: Chris Hewitt - Head, Global Brand, Digital Marketing and Marketing Technology, Sunlife
1:50 PM
Beyond the Checkbox: How AI-Facilitated Conversational Surveys Unlock Authentic Brand Purpose

Speakers:

2:15 PM
Beyond the Clock: How Qualitative Insights Reveal the Story Behind the Minutes

Speakers:

2:40 PM - 3:10 PM
Networking Break

Sponsored by: Logit Group

Logit Group Logo
3:10 PM
Why Research Frustrates Creatives - And How to Fix It

In partnership with APG Canada

APG Canada Logo

Including:

  • Speaker: Vlad Plouts - Strategy Director, Diamond Marketing Group
  • Speaker: Ian Westworth - SVP, Head of Planning & Effectiveness, Grey Canada
  • Moderator: Llisa Morrow - Vice President, Central Canada Public Affairs, Leger
  • Speaker: Amy Badun - Head of Strategy, GUT Toronto
3:45 PM
The Challenge of Herding Cats. Lessons learned in gaining traction of insights in a large, matrixed organization

Speakers:

  • Speaker: Cheryl Mitchell - Customer Experience Insights Lead, Rogers Communications Canada
4:10 PM
The Endurance Economy: The Design Brief for the Next Decade

Speakers:

Conference Reception

June 17, 2026

8:00 AM - 8:45 AM
Breakfast

Sponsored by: Ipsos

Ipsos Logo
Grand Foyer Exhibit Hall

Morning Sessions

8:50 AM - 9:00 AM
Welcome and Introductions
Concert Hall
9:00 AM
Mars Digital Store Labs: Balancing Speed and Rigor to Redefine the Online Shopper Experience

Sponsored by: Esomar

Speakers:

9:30 AM
The Workslop Crisis: Why 'Instant' AI Insights Are Costing More Than You Think—And What to Do About It

Speakers:

  • Guy Gordon - Co-founder, ResearchAI
  • Cody Dodd - AI Research and Strategy Architect Advisor Educator, ResearchAI
9:55 AM
A Search, Social & AI Driven Approach to Mapping the Future of Flavours Innovation

Speakers:

  • Cameron Baskey - VP/Principal, NA Digital Insights and Analytics, Kantar
  • Vito Francone - Head of Consumer Insights (Director) Europe and Pacific Developing Markets, Kraft Heinz
10:15 AM - 10:45 AM
Networking Break

Sponsored by: Canadian Viewpoint  and  Leger

Canadian Viewpoint Logo Leger Logo
10:45 AM
How Banks are Advancing Insights to Drive Better Decisions and Client Outcomes

Speakers:

  • Moderator: Patricia King - Global Client Partner, Dig Insights
  • Panelist: Julia Cipollone - Vice President, Client Experience, Scotia Bank
  • Panelist: Andrew Hui - AVP, Enterprise Consumer and Customer Journey Insights, TD Bank
  • Panelist: Erin Cohen - Senior Director of Consumer Insights & Intelligence, CIBC
  • Panelist: Tamsin Jackson - Director, Personal & Commercial Market Research | Client Experience Design & Insights (CXDI), RBC
11:35 AM
Betting on Insight: How OLG Used Conversational Research to Deliver Strategic Depth in an Emerging Category

Speakers:

  • Speaker: Varun Jog - Research Director, Reach3 Insights
  • Speaker: Cesar Zea - Senior Manager, Customer Intelligence and Insights, OLG
11:55 AM - 1:00 PM
Lunch

Sponsored by: Logit

Logit Logo
Grand Foyer Exhibit Hall

Afternoon Sessions

1:05 PM
From Impressions to Impact: AI-Enabled Sponsorship ROI

Speakers:

  • Hilary Borndahl - Founder & CEO, Miix Analytics Inc.
  • Kim McClennan - Manager, Paid Media, Home Hardware Stores Limited, Home Hardware
  • Andrea Stodart - Vice President, Brand Marketing, Betty
  • Deljeet Banga - Sr. Manager - Research & Insights, Irving Consumer Products
  • Speaker: Patricia Moretti - Head of Consumer Marketing Excellence, Strategy and Innovation, GSK Canada
Concert Hall
1:45 PM
2:05 PM
2:30 PM - 2:55 PM
Networking Break

Sponsored by: Kantar

Kantar Logo
Grand Foyer Exhibit Hall
2:55 PM
3:25 PM
One in Four: Designing Research for Everyone

Speakers:

  • Panelist: Ana Sofia Barrows - Director of Accessibility and Inclusion, CNIB
  • Moderator: Vijay Wadhawan - SVP, Health and Wellness Practice, Environics Research
  • Panelist: Kate Kalcevich - VP of Innovation, Fable
  • Panelist: Lisa Wright - VP of Strategy and Business Development, Canadian Viewpoint
4:10 PM - 4:30 PM
Closing Ceremony Including Contest Winners

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