Strategic retail and CPG executive with 20+ years of experience leading shopper insights, category strategy, and behavioural research initiatives that drive brand and category growth. Proven track record of transforming complex consumer and shopper data into actionable strategies across omni-channel retail environments, delivering measurable business results for global organizations including Eye Square, Mondelez International, Mars Petcare and Kantar. Recognized for combining advanced analytics, human behaviour insights, and executive storytelling to influence innovation, merchandising and go-to-market success.