Learn how Mars Snacking created its own virtual reality digital stores that mirror top customers’ websites to test hypotheses and new concepts, gain quantitative behavioral insights, and in turn, improve the shopping experience for online Confectionery shoppers.
Mars Digital Store Labs (MDSL) started as a small research initiative for the Shopper Insights team, and now has grown significantly in scale, reach, and scope, and is impacting on the growth of Mars’ online business.
Join us to learn about MDSL and winning case studies, while also getting to try one of the MDSL methodologies.
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