Betsy Fitzgibbons is an accomplished shopper insights professional with over 20 years’ global experience in the CPG industry. Her focus is driving future-facing retail strategies and identifying new opportunity spaces based on unearthing actionable insights. Betsy has spent several years pioneering new methodologies and tools, including the creation of Mars Digital Store Labs and exploration into Voice AI and Commerce. Her hallmark lies in crafting compelling, insight-driven narratives that resonate with internal stakeholders and external customer partners and effectively support business objectives and drive growth. Betsy has presented at ESOMAR twice in recent years, as well as several other conferences on research, AI and Digital Commerce.