Vito Francone is a global consumer insights leader with extensive experience driving brand growth, category transformation, and innovation across major CPG companies. As Head of Consumer Insights for Europe and Pacific Developing Markets at Kraft Heinz, he leads insight driven strategy and long term growth through deep consumer understanding. He previously led Insights for Canada and North America Coffee at Kraft Heinz and held earlier insights roles at Unilever. He also guided shopper insights for Target’s Canadian expansion. Known for turning data into action, Vito reframes strategic choices and builds future fit category and brand strategies through analytical rigor, creative problem solving, and cross functional leadership.