In a market where flavour preferences are shifting faster than ever, brands face increasing pressure to anticipate what consumers will want next—before competitors do. Relying solely on past performance or instinct is no longer enough; identifying emerging flavour territories early is critical to ensuring your pipeline stays relevant, your innovation hits the mark, and your growth plans stay ahead of the category.
This approach by Kraft Heinz and Kantar effectively helped to identify the most promising flavour and category opportunities by combining robust market trend analysis, search and social insights, and global/local flavour learnings.
Speakers: