Cam Baskey is a Principal in Kantar’s Digital Insights & Analytics practice, helping organizations turn complex data into clear, business ready strategy. With 20+ years in market research, customer experience, and digital analytics, he is known for bridging technical rigor with compelling storytelling. Before joining Kantar in 2020, he held senior client and agency side roles, including Director of Enterprise Customer Experience Insights at BMO and Vice President at Maritz Research Canada. At Kantar, Cam has led global digital analytics programs, built high performing teams, and is recognized for using data driven storytelling to simplify complexity, elevate customer experience, and support sustainable brand growth.